Every business needs a voice in social media, whether that’s through creative video or epic photos.

Photos are the perfect way to showcase what you and your brand are all about. Social media channels, especially Instagram and Facebook, are visual platforms, meaning that great content is the key to running a successful marketing campaign.

Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others who they think it will be useful for or to illicit a similar reaction. This gives your message the opportunity to engage more potential customers.